Frida Michaelsen

Art Director and Graphic Designer 
Based in Stockholm


fridaymichaelsen@gmail.com

+46 (0) 702857920
Instagram




PRINT DESIGN IMAGE VIDEO DIRECTION GRAPHICS








CAMPAIGN

.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV SUNGLASSES CAMPAIGN TOGETHER WITH VEERA GONTSUGOVA
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X EASTPAK CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV X ADIDAS SEASON 2 CAMPAIGN CONCEPT & ART DIRECTION
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV SS25 CAMPAIGN ART DIRECTION & PHOTOGRAPHY
.AVAVAV X ADIDAS SEASON 2 SO-ME CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SO-ME CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SO-ME CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SHOE DROP CAMPAIGN
.AVAVAV X ADIDAS SEASON 2 SHOE DROP CAMPAIGN
.AVAVAV SS24 CAMPAIGN
AVAVAV SS25 CAMPAIGN ART DIRECTION
AVAVAV SS25 CAMPAIGN ART DIRECTION
AVAVAV SS25 CAMPAIGN ART DIRECTION
ART DIRECTION FOR ‘CAST AWAY’ (YAEGER) MUSIC VIDEO
ART DIRECTION FOR ‘PASSA IN’ TEASER (CHRISTIAN NANOU)






COLLECTION PRINT & ARTWORK

PERSONAL PRINT 2025
AVAVAV FW25
PERSONAL PRINT 2025
AVAVAV FW25
PERSONAL PRINT 2025
AVAVAV FW25
AVAVAV FW25
AVAVAV FW25
AVAVAV FW25
AVAVAV FW24
AVAVAV FW25
AVAVAV FW25






E-COM & LOOKBOOK

AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
AVAVAV X ADIDAS SEASON 1 E-COM
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW25 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS25 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS25 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
BEATA RYDBACKEN SEASON 4  LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV SS26 LOOKBOOK & PHOTOGRAPHY
AVAVAV FW24 E-COM
AVAVAV FW24 E-COM
AVAVAV SS25 E-COM


SIGN IMAGE VIDEO DIRECTIONRAPHICS

GRAPHICS

AVAVAV SS25 RUNWAY SHOW INVITATION
LOUISE LYNGH BJERREGAARD FW23 RUNWAY INVITATION
AVAVAV FW25 RUNWAY SHOW INVITATION







VIDEO

.AVAVAV ‘MADE IN CHINA’ CAP SO-ME CAMPAIGN
.
.AVAVAV FOR THE NEW ORDER MAGAZINE BTS
YAEGER X DYSON SO-ME CAMPAIGN
.AVAVAV FW25 RUNWAY SHOW RECAP
















PHOTOGRAPHY








ANIMATION

ANIMATION AVAVAV FW25
PERSONAL WORK
ANIMATION AVAVAV SS25







EDITORIAL

.PERSONAL WORK FEATURED IN BESATT  MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.PERSONAL WORK
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.PERSONAL WORK FEATURED IN BESATT  MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.PERSONAL WORK
.AVAVAV FOR ‘THE NEW ORDER’ MAGAZINE














ADIDAS X AVAVAV SEASON 2 SHOE DROP CONTENT 

ADIDAS X AVAVAV SEASON 2 SHOE DROP CONTENT 

























































LOOKBOOK FOR BEATA RYDBACKEN SEASON 4
LOOKBOOK FOR BEATA RYDBACKEN SEASON 4
LOOKBOOK FOR BEATA RYDBACKEN SEASON 4















































.
ADIDAS X AVAVAV  SEASON 2 CONTENT
.













































‘YAKO’ ALBUM ARTWORK FOR CHRISTIAN NANOU






















































PHOTOGRAPHY CHRISTIAN NANOU






















































FW23 LOUISE LYNGH BJERREGAARD RUNWAY SHOW INVITATION  



























































AVAVAV SS25 RUNWAY SHOW INVITATION
AVAVAV FW24  E-COM ART DIRECTION
























































ART DIRECTION FOR ‘CAST AWAY’ (YAEGER) MUSIC VIDEO




















































PRINT DESIGN PERSONAL WORK
PRINT DESIGN PERSONAL WORK


























































AVAVAV X EASTPAK CAMPAIGN ART DIRECTION

AVAVAV X EASTPAK CAMPAIGN ART DIRECTION
































































PRINT DESIGN AVAVAV SS26

PRINT DESIGN AVAVAV SS26
































































LOGO PERSONAL WORK
RUNWAY SHOW INVITATION AVAVAV FW25



























































.
AVAVAV SS25 CAMPAIGN ART DIRECTION
.































































CROCHET PRINT DESIGN AVAVAV FW25


CAMO PRINT DESIGN AVAVAV FW25




































































SUIT PRINT DESIGN AVAVAV FW25
ART DIRECTION AND VIDEO AVAVAV E-COM
































































ANIMATION AVAVAV FW25

PRINT DESIGN AVAVAV SS26


























































VIDEO AVAVAV SS25 RUNWAY SHOW (7M REACH)
ART DIRECTION AVAVAV X THE NEW ORDER MAGAZINE

























































ADIDAS X AVAVAV S2 CAMPAIGN ART DIRECTION
ADIDAS X AVAVAV S2 CAMPAIGN ART DIRECTION
ADIDAS X AVAVAV S2 CAMPAIGN ART DIRECTION






























































PRINT DESIGN AVAVAV SS25

AVAVAV SS26 LOOKBOOK ART DIRECTION PHOTOGRAPHY AND GRAPHIC